Many business owners looking to hire an SEO consultant think that they will hire an SEO consultant for a couple days and then all the work required will be done and he will be finished. This is not true. SEO is a very time consuming game and while results may be achieved after a couple days work these results could quickly dissipate.
Search engines like Google shows results based on what they believe is the most relevant and up to date information on the topic that is being search for. If you were to promote yourself temporarily you could possibly get shown in the results as a website that Google thinks is worth visiting. If you were to suddenly stop the SEO work on the website Google will think that you have disappeared and you might start losing your rank. To maintain any ranks achieved you must continually promote your website.
With keywords that are easy to compete for you will more than likely be able to rank by using an initial SEO service like the one we offer, but if you would like to compete for harder keywords then much more work and time is required. Search engines take into account the age of a domain (URL) when it is displaying results. The older a website the more ‘reliable’ it should be at giving the correct information in the search engine eyes.
It has been proven by many SEO experts that a little bit of continuous SEO work over the period of say, 6 months is better than doing just as much work at once. The promotion over the extended period of time builds ‘trust’ with the search engines and they should rank you much higher.
SEO is an abbreviation of the term Search Engine Optimisation. SEO, in short, is the process of optimising a website both on-site (this involves modifying the actual website) and off-site (involves other websites) to make it perform better in search engine rankings. The higher you are in in the search engine results pages (Also known as SERPs) the more traffic and leads you will obtain from your website.
On-site search engine optimisation involves modifying certain aspects of the website itself that will help improve rankings. Some of the main things that are modified are:
- Titles
- Keywords
- Descriptions
- Tags
- Website content to increase keyword density
- Increasing effectiveness of navigation
Off-site search engine optimisation is just a process of link building for your website. It involves building keyworded links to your website through various methods. Link building is the most important factor in good SEO of a website. It not only builds a good relationship with the search engines but the keyworded links give them a good idea of what is on your website and what it should rank for.
Proof that off-site is extremely important is in the keyword “click here”. Google ‘click here’ and you will see that the number 1 result is Adobe. Nowhere on that site are the words ‘click here’ but everyone links to the adobe website saying something like ‘Click here to download adobe reader’. All those people linking with that text pushed Adobe to number 1 without ever needing those keywords on the site.
Doesn’t matter how pretty your website is, without proper optimisation it could perform hopelessly in the search engines.
Visit our Search Engine Optimisation services page to find out more about what we can do for you.
In short, yes. Every business needs a website. There is no business that is too small to have it’s own website. Whether you run a one man operation or you sell a product that you believe can not be sold online you can run a website to sell your services / goods on. A common mistake that business owners make is immediately dismissing the idea of them owning a website without doing any research at all. Currently, almost anything can be sold online and the millions of Australian online shoppers will tell you that. Cars, phones, garden hoses, no matter what you sell it can be sold online. Do you provide a service and don’t actually sell a product? You can easily market it online.
Selling your product online will allow you to easily expand your business. You can allow customers to place orders on your website and then you can just ship the item out to them. Your customers will be Australia wide and not just where your storefront is. This does not mean you need to close the store and move into a warehouse alone. You should always maintain your local store. Think of your website as just an extension to your current location. It is there just as a promotion to your current business and a means for you to gain interstate customers without them visiting your business in person. If this is your type of business, you have a physical product, we can set you up with what is known as an eCommerce website. The site will list all your products and allow customers to sign up, purchase your products online, and pay for the products. You will then be forwarded the payment / shipping details and then just post the item off to the customer. It’s as simple as that. We provide a few different eCommerce templates for you to choose from and we will then integrate your logo into it and make any modifications you require.
Don’t sell physical stock and just provide a service instead? Or you primarily provide a service and sell products on top of that? We can set you up with a website providing information about your services. You can set the website up with anything that your customers require to choose your service over the competitors. Having a website will allow potential customers to find your website through search engines when they are looking for the service your provide. Acting like the yellow pages, search engines like Google will show your website (if it’s been promoted correctly) for the keywords that relate to your service when search by a potential customer. This sort of informational website is primarily content and image based to list and/or show your services. The website will need to list all your services and their respective prices, show your contact information, and show off your previous work so customers know the skills your business has. If you are selling items along with your service pages about your products can also be created.
A website can be profitable for any type of business and any size of business.
Are you ready to take your business to the next step?
If so, check out our affordable website design packages today.